Posted inOPINION, Others
How is Virgin Atlantic cooler than Rolex?
Another year, another list of 20 ‘cool’ brands from the appropriately named CoolBrands company. This year Rolex was conspicuous by its absence, having been included in the list in 2014. But this has left me with a number of burning questions. How are the 20 winners decided? Who is involved in the decision-making process? And […]
