Posted inBASELWORLD, INTERNATIONAL, NEWS, Others, UK
Victorinox to drive lifestyle marketing in UK
Swiss brand Victorinox is set for a lifestyle drive in the UK this year, by pulling together all sides of its brand – watches, luggage, clothing and its Swiss Army knives – to promote the longevity and functionality of its products. Unveiling four new seasonal watch collections at BaselWorld, the brand’s chief executive officer of […]