Argento Fine Products has established a select network of retailers for Gagà Milano in the UK including Lumbers in Leicester, Harrington & Hallworth in Manchester and Galio in St Albans.
Up to 20 retailers can save the £46 entry ticket price by answering a simple quiz question.
Destination jewellers in Manchester and Leicester take on larger than life Italian watch brand.
Argento Fine Products is marking 20 years distributing fine jewellery and watches in the UK this year with three new brands to promote.
Four colour combinations of camouflaged case, complementary dial and calf skin leather straps are offered in the range.
The brands are due to end their “long-lasting partnership” with the distributor and will instead be integrated into Citizen Watch UK.
Bruno Söhnle and GaGà Milano have been chosen to work with the network of retailers that Argento has built up over 20 years.
Seastrong Horological Smartwatch has a case certified as water-resistant to 100 metres.
High end models and smartwatches have sparked additional interest in the brand.
Argento Fine Products confirms price rise, but asserts that the UK is still "very competitive".