The brand welcomed in 2017 champion air racer, Mike Goulian as their new ambassador, and formed a new collaboration as the Official Time Keeper of Team Goulian in the Red Bull Air Race World Championships.
20-year veteran at Citizen earns control of watch brands acquired over the past three years.
Prices for the new Alpina Startimer Pilot Quartz start at CHF 495 (£400) while the automatic versions retail for upwards of £1000.
The Bulova office in Watford will close, and all business will be transferred to Citizen's premises in Wokingham.
Store boasts one of the largest collections of Citizen Watch Group brands in one shop, including the world’s first Arnold & Son boutique.
Long-term distributor Argento Fine Products fears Citizen will take over Frederique Constant as well.
Seastrong Horological Smartwatch has a case certified as water-resistant to 100 metres.
Online market place doubles listings to 40,000 products after launch and expects to exceed Christmas target of 50,000 products
LuxSeeker.com expects to go from 20,000 products to 1 million in a year
Argento Fine Products confirms price rise, but asserts that the UK is still "very competitive".