Posted inBASELWORLD, FEATURES, INTERVIEWS, NEW PRODUCTS
FEATURE: Toughing it out
Chief executive of Victorinox watches, Alexander Bennouna, discusses the rollout of the brand’s Inox masterplan with WatchPro editor James Buttery and the effect it’s having on the Swiss Army Knife brand’s watch business. It might surprise some to learn that Victorinox, a brand known the world over for making incredibly useful pen knives, has been […]