Posted inEDITOR'S CHOICE, FEATURES, IN MAG, INTERVIEWS, NEWS, UK
VIEW FROM THE TOP: Victorinox CEO shows the feminine side of the Swiss watchmaker
Victorinox, with its famous Swiss Army Knives and indestructible timepieces, is a masculine brand that is as comfortable on a desert adventure as a mountaineering challenge. So it was something of a surprise at Baselworld this year when the company’s CEO of the company’s watchmaking business, Alexander Bennouna, spent half an hour showing ladies’ timepieces […]
