TAG Heuer has opened a new boutique at Lakeside Shopping Centre in Essex in association with Goldsmiths.
The store becomes the fourth franchised TAG Heuer store opened in the UK in the past two years.
Customers will be invited to explore the brand’s range of watches and chronographs at a special weekend event on March 21-22nd that will give customers the chance to test their reactions on a reflex-testing machine like those used by racing drivers.
Rob Diver, managing director of TAG Heuer for Europe, said: “We’re thrilled to open our new boutique in Thurrock in partnership with Goldsmiths. Lakeside is among the biggest shopping centres in the UK and we look forward to offering our customers the full brand experience together with a fantastic selection of boutique special TAG Heuer lines. We hope our customers enjoy the opening event.”
One customer will walk away with two tickets to the Goodwood Festival of Speed set to take place in June in West Sussex, of which TAG Heuer is the official timekeeping sponsor. The Swiss watch brand will also be staging an exhibition at this year’s Goodwood to celebrate its involvement in motor sport, likely to be a version of the exhibition hosted at last week’s Geneva Motor Show.