TAG Heuer is hoping to open its Connected Modular smartwatch to a wider market this year with the introduction of a 41mm collection.
The original Connected, at 45mm across and very thick (the glass alone is 2.5mm thick). The 41mm edition still sits proudly on the wrist, but is a little thinner as well as smaller.
Google, Intel and TAG have worked together to give the 41 an AMOLED 390×390 screen offers 326 ppi resolution and improved brightness over the 45. Its storage capacity has also been increased to 8GB, and its memory to 1GB, which improves performance.
It has the same modular construction as its big brother, with interchangeable straps, lugs and the option to swap out the connected module with a Calibre 5 three-hand mechanical module.
If this new edition is a bit too subtle, TAG has also created a new 45mm version with an 18ct white gold case adorned with 589 diamonds across its bezel, bracelet and lugs, totaling 23.35 carats of stones.
It is priced at CHF 190,000 (£143,000).