TAG Heuer creates world’s most expensive smartwatch

TAG Heuer is hoping to open its Connected Modular smartwatch to a wider market this year with the introduction of a 41mm collection.

The original Connected, at 45mm across and very thick (the glass alone is 2.5mm thick). The 41mm edition still sits proudly on the wrist, but is a little thinner as well as smaller.

Google, Intel and TAG have worked together to give the 41 an AMOLED 390×390 screen offers 326 ppi resolution and improved brightness over the 45. Its storage capacity has also been increased to 8GB, and its memory to 1GB, which improves performance.

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C.TAGHeuer Connected Modular 41_2018 (7)

 

C.TAGHeuer Connected Modular 41_2018 (6)

It has the same modular construction as its big brother, with interchangeable straps, lugs and the option to swap out the connected module with a Calibre 5 three-hand mechanical module.

If this new edition is a bit too subtle, TAG has also created a new 45mm version with an 18ct white gold case adorned with 589 diamonds across its bezel, bracelet and lugs, totaling 23.35 carats of stones.

It is priced at CHF 190,000 (£143,000).

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