TAG Heuer and Bamford Watch Department unveiled an interpretation of the iconic Monaco timepiece at Baselworld that has been designed by the London-based customisation specialist and will be sold world-wide by the Swiss watchmaking giant.
The partnership has taken a leap forward this year with BWD designing a Monaco that is being manufactured by TAG Heuer in a production run of 500, and then sold through its directly-owned boutiques around the world and through Tagheur.com.
The Monaco Bamford, which was designed by BWD CEO George Bamford, has a solid 39mm square carbon case housing a Calibre 11 automatic movement.
It has a full black dial and chronograph counters in aqua blue, a signature colour for the customiser.
“The TAG Heuer Monaco Bamford is the perfect combination of the avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of Bamford Watch Department. It is symbolic of the brand’s investments in maintaining its forward-looking spirit, culture and philosophy, at the forefront of Swiss Avant Garde,” TAG Heuer says.
The watch will be priced at £6600 online at Tagheuer.com and at TAG Heuer’s Oxford Street boutique in London.