TAG Heuer has unveiled its very first proprietary men’s chronograph made entirely from ceramic, including the bracelet.
The 2017 version of Carrera HEUER-01, which was initially revealed two years ago at Baselworld, sees the case, bezel, lugs and case middle all produced using matt black ceramic. The model has been given its first airing to the watch trade in Geneva this week.
The material offers unparalleled scratch-resistance and has received a micro-blasted finish for a flawless deep black design, according to TAG.
“In fact ceramic seems the perfect material for the watch industry,” the company states. “It is incredibly hard — yet soft to the touch — and highly scratch-resistant, a key quality in a watch. It keeps its original colour, fresh as the day it was made, and does not oxidise.”
The material is hypoallergenic, which TAG notes is important for users that wear their watch for 10 to 12 hours a day, and is lighter than steel.
“Having benefited from five years of continuous improvement and optimisation, the HEUER-01 calibre has attained a very high level of quality while its production costs have been carefully managed, making it the only 45 mm Manufacture-made Chronograph using this type of material available for between CHF5000 and CHF7000 (£4,097 and £5,735), depending on the version,” it added.
TAG isn’t the only brand to espouse the virtues of ceramic. Roger Dubuis has also announced the launch of an all-ceramic watch at the show.