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Swiss independents to stage first Geneva show

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Swiss independent watchmakers will be well represented in Geneva in January as the Swiss Independent Watchmaking Pavilion (SIWP) marks its first appearance alongside SIHH.

SIWP offers a collective platform to demonstrate the products of Swiss independent watchmakers and has already exhibited at trade shows in Shenzhen and Beijing in China since 2012.

A total of 21 independent brands will exhibit at the first Geneva edition of SIWP including Akrivia, Ludovic Ballouard, Vincent Calabrese, Evilard Watch, Vianney Halter, Jean Kazès, Moya, Pilo & Co., Antoine Preziuso, Rebellion, Peter Tanisman, David Van Heim and Voutilainen.

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A number of haute horlogerie companies take advantage of the mass influx of international buyers and journalists already in town for SIHH, which exhibits the latest novelties from Richemont-owned brands as well as a select few invited partners, to exhibit their wares at nearby locations.

SIWP will be located at Casino du Lac, within short walking distance of Geneva International Airport.

Tags : genevaindependent watchmakersluxury watchesRebellionSIHHsihh 2015siwpswiss independent watchmaking paviliontrade showsvoutilainen
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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