Swiss independents to stage first Geneva show

Swiss independent watchmakers will be well represented in Geneva in January as the Swiss Independent Watchmaking Pavilion (SIWP) marks its first appearance alongside SIHH.

SIWP offers a collective platform to demonstrate the products of Swiss independent watchmakers and has already exhibited at trade shows in Shenzhen and Beijing in China since 2012.

A total of 21 independent brands will exhibit at the first Geneva edition of SIWP including Akrivia, Ludovic Ballouard, Vincent Calabrese, Evilard Watch, Vianney Halter, Jean Kazès, Moya, Pilo & Co., Antoine Preziuso, Rebellion, Peter Tanisman, David Van Heim and Voutilainen.

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A number of haute horlogerie companies take advantage of the mass influx of international buyers and journalists already in town for SIHH, which exhibits the latest novelties from Richemont-owned brands as well as a select few invited partners, to exhibit their wares at nearby locations.

SIWP will be located at Casino du Lac, within short walking distance of Geneva International Airport.

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