Swatch has created a unique kiosk point of sale within the premium Westfield London shopping centre.
The brand has moved from an enclosed unit to a new themed, open space on the first floor at the shopping centre, one of the venue’s highest footfall areas.
The design of the space is described as one-of-a-kind and breaks with the established design, found inside the brand’s other 18 UK stores.
It features a huge Swatch watch circling the kiosk as part of the structure, which features 250 different Swatch designs whilst tablet-based apps allow customers to explore the history of the brand.
The space was celebrated with a series of Hawaiian-themed promotions inspired by the current Swatch campaign, Surfing the Wave. On Saturday visitors were presented with flower lei and given the chance to win watches from the Surfing the Wave collection.