Swatch reveals Calvin Klein watches advertising

Swatch Group’s Calvin Klein watches and jewellery has unveiled a striking new advertising campaign featuring models Anna Jagodzinska and Tyson Ballou, shot by photographer Karim Sadli.

The US fashion brand, best known for marketing its underwear with models including David Beckham and Christiano Ronaldo, has focused on the Calvin Klein Senses watch for ladies and the Alliance collection for both men and women.

The visuals also show the elliptical forms of the Calvin Klein Breathe jewellery range.

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The new Calvin Klein Watches + Jewellery campaign is supported by a social media initiative called #ckminute that features key influencers capturing and sharing personal moments while wearing their favourite Calvin Klein Watches + Jewellery pieces.

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