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Swatch Group’s retail brand opens latest boutique in Zurich

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Swatch Group’s retail brand Hour Passion has opened its latest boutique at Zurich Airport in Switzerland.

The 300 sq mt airside store carries around 30 watch brands including Swatch Group owned brands such as Blancpain, Omega and Longines and will be open seven days a week.

With a completely open-fronted design, the new boutique is completely walk-through with the retailer’s latest luxury interior style.

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The boutique blends oak floors, brushed steel fittings and leather sofas along with numerous branded backwalls and central sales tables to create a welcoming yet sophisticated interior.

Last year more than 26 million passengers passed through Zurich Airport.

Hour Passion was established in 2004 and now consists of 56 boutiques around the world including one at Bicester Village in Oxfordshire, which opened last month.

Tags : boutiquehour passionretailswatch grouptravel retail
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

1 Comment

  1. “The 300 sq mt airside store carries around 30 watch brands including Swatch Group owned brands such as Blancpain, Omega and Longines and will be open seven days a week.”

    I really don’t think so …

    Certainly, not Blancpain and Omega.

    But I do stand to be corrected.

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