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Swatch Edinburgh re-opens new-look store

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Swatch continues to refresh its retail outlets in the UK with the re-opening of its Edinburgh store.

The store re-opened at the weekend following an extensive refit. Swatch moved to 99a Princess Street from premises at 42a in February, initially opening as a pop-up.

The opening of the new 60sqm retail space follows last week’s launch of an innovative open-plan kiosk concept at Westfield London.

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Like the Westfield London concept, the Princess Street store has been dressed to reflect the brand’s current Surfing the Wave, Hawaiian-themed collection and campaign with two giant watches in the windows.

Canvas walls, a concept introduced when Swatch’s Nottingham store opened in April, will allow new campaigns to be introduced up to three times a year and quickly change the look of the store.

Swatch’s Flik Flak, the world’s best-selling children’s watch, has also been given its own space within the store with low level displays and a small seated grass area installed for younger watch customers.

Tags : edinburghflik flakkiosknottinghamprincess streetretailstoresswatchwestfield london
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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