Swatch has launched a new fashion timepiece, taking inspiration from the city of London, just in time for this summer’s Olympics and Jubilee events.
The Mind your Swatch watch, which takes the brands’ New Gent Original size and shape, is a white hued watch with a colourful London print, using iconic city landmarks and designs such as the London Underground sign.
The images then spell out the word London across the silicone strap, using the dial for the second ‘o’.
A black umbrella and a reference to London buses are also used in the design. A release from Swatch said: “All in all, this sophisticated English Gent [watch] evokes good times in London—and is a perfect souvenir to remember them by.”