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Struthers Watchmakers creates illustrated guide to commissioning one of its bespoke timepieces

Struthers catalogue

Struthers Watchmakers has created a look book that illustrates the process of creating bespoke timepieces for the company’s customers around the world.

The book, produced by Wild Ilk Design Studio, will help co-founders Craig and Rebecca Struthers explain the journey and experience of getting a bespoke, luxury watch designed and made.

Struthers makes every watch to order, so it does not hold stock and rarely has any physical examples of its work at its Birmingham Jewellery Quarter workshop.

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Wild Ilk designer Tommy Morrison said: “Our aim was to encompass the luxury and timeless feel of the Struthers’ brand, which fuses heritage and fine craftsmanship with 21st century technology. We consulted with Craig and Rebecca to find out about the new direction of the brand and a lot of that has been represented through carefully selecting the right paper stocks and print finishing, which is something we are very passionate about. They had commissioned Andy to do some new photography, which is stunning, so our next challenge was to create a format and layout that showed that off and told the story of these beautiful pieces of design and craftsmanship.”

Dr Rebecca Struthers, co-founding director of Struthers Watchmakers, added: “This was the first time we’ve embarked on a project of this scale and it was a new process to us. Tommy visited us in our studio and spent time getting to know us, our business and our process on several occasions. This investment of time really helped him to capture the essence of our brand and craft in the look book. We work with very discerning clients for whom attention to detail and the quality of the finished article are of the highest importance. The feedback from them has already been phenomenal.”

Tags : British WatchmakersStruthersStruthers Watchmakers
Rob Corder

The author Rob Corder

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