G-Shock’s dedicated pop-up shop on the fifth floor of luxury London department store Harrods really captured the personality of the Casio brand.
The temporary shop featured the world’s largest G-Shock Premium MTG series area, as well as a space dedicated to the G-Shock Men’s Health partnership.
Customers were invited to pose for photos with their favourite G-Shock and then upload it to an online gallery on magazine Men’s Health‘s website to be in with the chance of winning a prize, which included a ski holiday in Tignes in France.
This article was taken from the November 2013 issue of WatchPro magazine, the dedicated Watches of the Year 2013 edition. To read the issue in full online, click here.