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STORE ENVY: Chris Elli

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Watch e-tailer Watches2u International opened a flagship store called Chris Elli in Brighton and announced plans to roll out the concept to a dozen UK locations in the near future.

The Chris Elli concept store brings together products already sold through Watches2u International, via websites Watches2u.com and Sunglasses2u.com, in a slick, modern environment and indicates a new direction for the company. The fully refurbished store resides among a selection of independent fashion, gift and jewellery stores, as well as cafes and trendy hair salons on Bond Street, which is in the North Laines in Brighton.

This article appeared in the September issue of WatchPro magazine. To read the digital version of the magazine, click here

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