Steffans the Jewellers has signed a deal to further strengthen its ties with the Northampton Saints rugby club.
The Northampton watch retailer, which runs WatchWorks, has been signed up for one year’s sponsorship, which will include signage on the grounds and sponsorship of the player of the month, which is an accolade that will be voted for by the supporters.
The retailer is working with watch brand TW Steel on the sponsorship arrangement, with TW Steel supplying the watch for the player of the month.
Steffans director Wesley Suter said: "Steffans has always had a strong link with all the major sports clubs around the county. The Saints is a perfect fit for us as the supporters encompass our target market. We also love the fact all the Saints players are our customers and it gives us huge kudos in Northamptonshire."