Audemars Piguet has opened its latest boutique on Beverly Hills’ famed Rodeo Drive with a star-studded party full of celebrities.
François-Henry Bennahmias and Xavier Nolot, the brand’s global and US chief executive officers respectively, and Westime president Greg Simonian were joined in cutting the ribbon by brand ambassadors Frida Pinto and Serena Williams in cutting the ribbon.
The boutique, which opened in December, is situated in shopping arcade Two Rodeo and is the brand’s fourth monobrand store in the US.
Audemars Piguet operates both the new Beverly Hills boutique and its Las Vegas store, which opened in January 2015, in partnership with US luxury watch retailer Westime, founded by John Simonian.
The 1,342-square-foot boutique offers the full range of Audemars Piguet’s collection. The three-level boutique – featuring oak, Vals stone, and metallic surfaces – seeks to evoke the natural beauty of Audemars Piguet’s Vallée de Joux home.
Other notable guests included Alessandra Ambrosio, Don Cheadle, James Corden, Miguel Cotto, Corey Gamble, Kevin Hart, Johannes Huebl, John Mayer, Joel McHale, Omarion, Pras Michel, Nicole Murphy, Olivia Palermo, Erica Pelosini, Jeremy Piven, Kiss drummer Eric Singer and Sylvester Stallone.
