Beaverbrooks, backed by a clutch of television and social media stars, will promote the launch of Paul Hewitt jewellery and watches this summer.
Paul Hewitt, a German brand created in 2009 that produces a range of nautical-themed lines, is distributed in the UK by Peers Hardy.
Beaverbrooks will be stocking a selection of both watch and jewellery product from the Paul Hewitt range, with a total of 78 SKUs available to buy online at Beaverbrooks.co.uk.
The launch will be promoted Made in Chelsea star Louise Thompson, singer Josh Cuthbert and model Chloe Lloyd.
The influencer campaign is set to reach an audience of over 2 million Instagram users.