Mondaine will use Baselworld as a platform to highlight is range of Helvetica watches, inspired by the font and part-designed by typographer Erik Spiekermann.
The Helvetica Regular model introduces numeric markers which, rather than featuring traditional hour digits, utilise the minutes past the hour in 5 counts; 00, 05, 10, 15 and so on.
Meanwhile, the Helvetica Light model sees Spiekermann add the Mondaine red to the hour marker at 12 and the slim hour hand. Scroll through the collection below: