Aurum Holdings has opened its monobrand TAG Heuer boutique in Sheffield’s Meadowhall shopping mall.
It is the third TAG Heuur boutique opened by Aurum Holdings, joining outlets in Chelmsford and London’s Old Spitalfields Market.
The Meadowhall boutique takes up 60 square metres and follows the latest design concept from TAG Heuer that highlight’s the brand’s association with sport, lifestyle, art and heritage.
Craig Bolton, executive director at Goldsmiths, said: “We’re thrilled to announce the exciting TAG Heuer concept arriving in Meadowhall this summer as part of our store expansion plans, which we’re confident will be a thriving business for the brand.
“The centre has changed dramatically over the last two years and there is huge aspiration in its planned £300m extension due to complete in 2021 which will continue to improve the offering and future-proof its commerce for years to come.”
Rebecca Hopes, TAG Heuer Meadowhall boutique manager, adds: “Our brand new boutique provides a dynamic shopping environment which perfectly captures TAG Heuer’s rich heritage of pushing boundaries and breaking rules to overcome technological restraints and create daring watches and chronographs. We are looking forward to welcoming our first clients in Sheffield in the coming weeks.”
The cost of the new shop has not be revealed, but Meadowhall says that retailers have invested £16 million since its refurbishment programme began in 2015.
Monobrand stores, either managed directly by brands, or created by retail partners such as Aurum Holdings and The Watch Gallery (now owned by Bucherer), are a growing part of the retail landscape across the UK.
Large, monobrand, stores offer a different experience for devoted fans of a brand, Brian Duffy, chief executive of Aurum Holdings told WatchPro in May. “The bigger the boutique you have, the bigger the stock you have, then the better stock there will be there. That just happens naturally. As far as the customer is concerned, it is very important that when they come into one of our monobrand boutiques, they feel they are in a fully branded environment,” he explained.