Smith of Derby launches Smartdrive technology

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British clockmaker Smith of Derby has unveiled new technology at the Dubai Hotel Show, where it is exhibiting in a drive to push its wall clocks further in the Middle East market.

The company yesterday revealed its Smartdrive technology, a mechanism that allows the hands of a clock to be controlled independently.

Kevin Lichfield, head of design at Smith of Derby said: “Our exclusive Smartdrive technology gives our customers added benefit that no-one can; making the clocks ultra-efficient and right at the forefront of technology, saving them time and money.”

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Smith of Derby creates bespoke clocks, often designing to the specifications of needs of particular clients. It says its ability to adapt its technology to the needs of its clients makes it ideal for the “extremely busy Middle East region”.

Lichfield added: “Increasingly our clients demand the timepieces integrate with other aspects such as prayer time, or lift indication, temperature, day and date. The clocks provide incredible beauty, making your place the place to visit, whilst at the same time becoming information points.”

Smith of Derby has been making clocks for the Middle East market for 40 years. Its timepieces in the region include the tower clock of the Asma Mosque in Oman and the clock in Time Square, Al Ain.

Smith of Derby has timepieces installed in more than 50 countries and, in the UK it services more than 4,500 public clocks, including the one on St Paul’s Cathedral in London.

 

 

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