The Kronaby collection consists of four models, and 24 variants with prices ranging from €345-595 (£275-475).
Kickstarter campaign is one of the most successful from a European watch company in history, and was part of a strategy to expand into global markets.
Swatch Group hopes its chips will maintain the country's grip on timekeeping innovation in an age of digital connectivity.
My Social lets people customise watch screens with images from Instagram feed.
Apple says Swatch's Tick Different slogan can be confused with its 1990s Think Different message.
Rob Corder presents the final three top trends we think retailers could profit from in 2017.
Smartwatch retailers urged to embrace fast-paced economics of the tech industry or be left behind.
The new collection is based on the latest Google Android Wear 2.0 platform.
But expectations for more-basic ‘smart analogue’ watches are "significantly downgraded" due to slowdown in volumes
The TAG Heuer launch received rave reviews from the press, but the public appears to be more cynical.