Guess was comparatively early to market with its first connected timepieces, a range of fashionable men’s and ladies’ hybrid models released last year at prices starting at £150.
Functionally, they were analogue timepieces with a small screen showing alerts when messages reached a tethered smartphone.
The advantage of this approach is long battery life and plenty of opportunities to make a statement with bold dials, bezels and straps.
For 2017, Guess has gone the full circular touchscreen route with its Connect smartwatches.
The Android Wear 2.0 devices are still stylish, with on-trend rose gold coloured cases and a range of PVD colours used on steel bracelets.
41mm Ladies models come with crystal-studded bezels while the 44mm men’s have options like diver-style bezels.