It is fascinating how different watch companies are taking different approaches to the emerging smartwatch and connected timepiece category. The best strategy, as we see here with Casio Edifice, is to identify what your target customer wants from their watch, and give them that but with added functionality.
The Edifice Race Lap Chronograph, developed as part of Casio’s partnership with the Scuderia Toro Rosso F1 team, is aimed squarely at motor racing enthusiasts who want high-performance watches that combine dynamic styling with cutting-edge technology.
First and foremost, this is a traditional sports watch with robust index marks and inset dials that mirror the look of an dashboard instrument panel.
A retrograde inset dial at the 9 o’clock position has a 3D hand that indicates information such as 1/20th seconds for the stopwatch, smartphone pairing, and battery level.
In addition, the hand powers up just like the initial movement of a car tachometer when a car engine starts.
A target time indicator acts as a smart stopwatch that can be set to record and update target times and upload any data to a paired smartphone, where the lap times are displayed as a graph and as units of 1/1000th of a second.