Since 1853 signs four Italian watch brands

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Watch distributor Since 1853 has signed deals to represent four Italian brands in the UK – Avio Milano, Boxer Milano, Montres de Luxe and Byblos.

The brands officially launch in the UK this week and Since 1853 said that all four brands will be made available to both independent and multiple retail channels.

Since 1853 business development director Pete Carmichael said: “The incredible designs, build quality and retail price point will make all four brands a great seller here in the UK. This is perfect for every type of retailer and the watches will appeal to a wide demographic of customers.”

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All of the brands have been designed by Italian watch designer Fulvio Locci and have been built with either Swiss or Miyota movements. There are a wide range of designs within the four brands and design features include 316L stainless steel cases, rubberised leather straps, PVD finishing and luminescent details.

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