Shinola rings the bell in stock market style IPO for first automatic piece

shinola

Shinola, a Detroit based watch company that normally works only quartz movements, has moved forward with a luxurious automatic dive watch.

The limited edition Lake Erie Monster piece is said to celebrate the history of the Great Lakes and Lake Eerie.

The watch has gone on sale in the United States using a stock market style auction run by StockX, which is offering it like it might with a startup company going public with an IPO.

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Funds raised from the bids will benefit charities in both Detroit and Cleveland that are working to provide educational support, workforce development and emergency shelter for local families.

The Lake Erie Monster timepiece is powered by the Argomatic R-150 automatic movement, which features 25 jewels  and a 40-hour power reserve.

The movement is manufactured by Ronda in Switzerland and the watch is assembled in Shinola’s Detroit watch factory.

Limited to 500 timepieces, it will retail for £2,200 when it goes on sale in the UK in December. It is sold boxed with a Princeton Tech diver’s flashlight and a diver’s map of the Great Lakes.

 

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