Sekonda sponsors Sir Roger Moore interview

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Sekonda has booked a high-profile TV ad spot tonight that will position it next to Bond legend Sir Roger Moore.

The watch brand is sponsoring TV show Real Life Stories hosted by Piers Morgan, who will tonight interview Moore on ITV at 9pm.

Sekonda will use the slot to promote its Rose Chrono men’s timepiece.

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The brand said that it expects the campaign to “drive sales considerably”.

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