Seiko is gearing up to serve as official timekeeper of the 15th IAAF World Athletics Championships in Beijing later this month.
A team of 40 engineers from the Japanese watch brand is already in Beijing preparing its timing systems.
This year sees the 30th anniversary of the partnership between Seiko and 2015 marks the 14th consecutive time Seiko has been appointed the official timer of the event.
New LED display technologies have been developed to display information including wind speed and lap counters trackside during the games. Future plans including networking these new displays with field event boards to provide a comprehensive display of information throughout the stadium.
Seiko has timed 170 World Series events during the course of the partnership, which has seen the combined efforts of 3,100 personnel and the transportation of equipment from Seiko’s technical centres in the UK and Japan over one million kilometres.
Among the 1,900 athletes competing in the competition is Seiko’s own ambassador, Russian long jumper and model, Dayra Klishina.