Seiko has taken over World Duty Free’s Heathrow Terminal 5 Grand View window display during October for the second year in a row.
Window graphics and display cases highlight key pieces in the Astron GPS Solar collection modelled by brand ambassador Novak Djokovic alongside exterior visuals and units dominating the entrance.
Ad boards within the terminal’s British Airways lounge will also promote the world’s first GPS solar watch to an army of 230,000 international travellers.
Trupti Shah, UK watch buyer at World Duty Free Group, said: “This has been the strongest watch brand take over this year, in London Heathrow Terminal 5. Seiko has delivered a strong concept to its captured audience in travel retail, promoting Astron, and their new brand ambassador Novak Djokovic.”