Schofield Watch Company has unveiled the ‘Daymark’ watch in what marks its first foray into a non-limited ‘house’ model.
The timepiece, which contains the brand’s trademark British coastal styling, features components and design elements never seen before in prior models.
Schofield owner Giles Ellis described the model as the “least niche” watch it has manufactured to date.
“The movement, refinements in the case, new hand set and symmetrical dial, as well as colours chosen to reflect inclement British weather, make it particularly handsome,” he said.
Legibility in all light conditions, usability and wearability are essential but also an austere aesthetic were all key priorities within the design brief.
The case is a one-piece construction made from stainless steel with a vapour-blast finish.
A convex sapphire crystal with 9 layers of clear anti-reflective coating on the inside improves legibility of the dial, while another in the case-back exposes the movement.
The low profile crown engraved with a lighthouse map symbol has a double o-ring and a rebate has been added to the case to make crown adjustments easier.
Strap fitment is standard across all Schofield watches ensuring that straps are interchangeable.
The Daymark dial maintains the Schofield look with some major differences from other models. This includes a PVD coated chapter ring with Super-LumiNova C3 luminescent markers housed in metallic pink anodised buckets. The word ‘Schofield’ also replaces 9 of the minute marks at the bottom of the chapter ring.
Meanwhile, a new larger and bolder hand set was designed to complement the dial and improve legibility. These are a laddered construction with Super-LumiNova C3 in the terminal apertures.
The Daymark uses the Swiss made ETA 2824 automatic, mechanical movement. Schofield has previously used this movement in its Signalman Bare Bones limited edition watch but never in a production model.