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Samsung and jewellery brand become bedfellows to crack luxury smartwatch market

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Samsung Electronics and De Grisogono have joined forces to create a jewellery watch sculpted in precious jewels, but which boasts the tech vendor’s Gear S2 technology.

The pair told journalists at Baselworld yesterday that the partnership goes “far beyond” mere co-branding and extends into authentic co-creation and design.

Both brands combined their vision and aesthetic to co-create a limited-edition smartwatch that is designed to bring fashion and function together.

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“The combination of style and substance is inherent in every Samsung device,” stated Younghee Lee, executive VP of global marketing for Samsung’s Mobile Communications Business. “This dynamic partnership builds on this heritage by merging Samsung’s barrier breaking technology with and De Grisogono’s signature style to create a smartwatch as unique as the wearer.”

The Samsung Gear S2 by De Grisogono channels inspiration from traditional jewelry and watchmaking, and is transformed into smart fashion with rose gold, over 100 black and white diamonds and a bracelet studded with the jeweller’s signature galuchat.

Baselworld_GearS2_Main_0The diamond-set gold bezel turns freely around the dial, allowing consumers to access the Gear S2’s library of applications and features, including notifications, activity logs.

“De Grisogono has always been associated with daring products and a visionary approach to High Jewellery and watches,” said founder and creative director Fawaz Gruosi. “Designing a connected watch with Samsung has been an incredible experience for both brands. Samsung brought to the table the best and most intuitive technology, while de Grisogono brought its glamorous design and craftsmanship expertise.”

Both firms are debuting the device at Baselworld this week. They say the limited edition smartwatch will be available for purchase from this summer through both Samsung and De Grisogono’s retail channels.

Tags : baselworldBaselworld. smartwatchesde grisogonosamsung
Andrew Seymour

The author Andrew Seymour

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