Footballing superstar Cristiano Ronaldo has become the latest signing for TAG Heuer as brand ambassador for the sporting watchmaker.
The two-time Ballon d’Or winner and Real Madrid striker has entered into a long term partnership with TAG Heuer, joining the likes of Cameron Diaz, Leonardo DiCaprio, Maria Sharapova, Jenson Button and World Rally Champion Sébastien Ogier as brand ambassador. He is the only footballer in the brand’s current roster of stars.
Ronaldo said: “TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”
Stéphane Linder, TAG Heuer chief executive officer, added: “Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano. Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans. Sport is part of our tradition because we share the same values: self motivation and discipline, pushing one’s limit, never giving up. We’ve been in the sports world since signing on as official chronograph of the 1920 Olympic Games. We started timing ski events in 1928, Formula One and regatta racing in the 1970s. Adding football alongside our longstanding link to motorsports, especially with its number 1 icon and most powerful player, is incredibly exciting.”