Rolex wins battle against fakes in US

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Rolex USA has won nearly £100,000 in court after taking the owner of two websites selling fake Rolex watches to court in New York.

Gabriel Alvarez had been running deviousdesires.net and deviousdesires.com that sold fake Rolex watches for about £60 as well as other counterfeit goods masquerading as products from brands including Breitling, Armani, Bulgari and Chanel. The site openly advertised that the goods it sold were fakes.

Rolex USA first filed a lawsuit against Alvarez in January and last week in court it won a financial settlement of nearly £100,000 in damages and fees. It also secured an injunction against the sites which a judge ruled must now be cancelled or transferred to Rolex, and that any remaining counterfeit products bearing Rolex branding must be destroyed.

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