Rolex rolls out ads to support authorised dealers

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Rolex has launched an ad campaign to push consumers to authorised retail dealers in a bid to safeguard shoppers.

The campaign, which the brand has dubbed The White Campaign, has already featured in national newspaper The Times and a spokesperson for the brand has said that there will be “lots more of that over the coming months”.

Rolex will also make the adverts available on a co-op basis so that authorised dealers can use it to run local campaigns. 

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The ads, which were devised by agency JWT in New York, have run with the slogan “It’s more than a sign. It’s a commitment.” and boast the benefits of only dealing with authorised retailers.

The full ad reads: “The official Rolex sign establishes the authenticity of an official Rolex retailer. With unmatched expertise, only an official Rolex retailer offers a diverse selection of Rolex watches and provides the service needed to maintain your timepiece. Every watch includes a retailer warranty, granting access to the renowned Rolex service network.”

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