Rolex has topped a list of the most reputable companies in the UK compiled by Reputation Institute.
The Swiss watchmaker also topped the global ranking in the 2018 RepTrack Report.
Rolex was one of only half of the top ten to improve its position, by pipping Lego to the top spot. More than of the top ten companies is different to last year.
The full top ten for 2018 is:
- LEGO Group
- Rolls-Royce Aerospace
- Samsung Electronics
- The Walt Disney Company
In general across the top 100 companies listed in the RepTrack Report, the trend has been for the strength of reputations to have dipped over the past 12 months.
One of the report’s measures, ‘expressiveness’ has experienced the most noticeable decline across all other metrics since 2017, with consumers stating that companies do not communicate effectively or stand out from the crowd.