Rolex ran back-to-back full page adverts in The Times today with pictures of Roger Federer and Garbine Muguruza clutching their trophies for winning the men’s and ladies’ singles titles at Wimbledon.
Rolex has also been the official timekeeper at Wimbledon since 1978, so you could call this a hat-trick of wins.
The partnership between Rolex and Roger Federer is marketing alchemy — a Swiss champion winning his eighth Wimbledon title and 19th grand slam tournament with his perfect family watching on.
The moment he returned to his court-side chair after defeating Marin Cilic, he strapped on a Rolex Oyster Perpetual Datejust 41. Newspapers across the globe carried the picture of him lifting the golden trophy with the Rolex expertly facing the cameras.
He was wearing the same watch on while attending the Champions’ Dinner, demonstrating the day-into-night flexibility of the steel and gold Rolesor Datejust.
Garbine Muguruza is a little less practiced at the art of winning grand slams — Wimbledon was her second victory — but she remembered to put on her Rolex Oyster Perpetual Datejust 36 before the sterling silver Rosewater Dish trophy was presented. She decided not to wear the watch to the Champion’s Dinner.