Roamer celebrates birthday in Dubai

Roamer of Switzerland celebrated its 125th birthday with a conference and gala dinner at Dubai’s Burj Khalifa.

Partners and distributors of the brand attended the event, in recognition of the global success Roamer has achieved since repositioning itself on the international watch market in 2009.

Representatives from the UK’s Inter City Group attended, celebrating Roamer’s launch in John Lewis and its AW13 release in House of Fraser, in addition to its popularity at Ernest Jones stores and independent jewellers.

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New watch collections were also presented at the event, including the limited edition Stingray, created as a premium commemorative gift set to celebrate the Roamer’s 125-year heritage. Only a select group of UK retailers will carry the watch, which sells for £1,888 and is limited to 333 pieces.

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