By Deepa Narwani
Richard Mille has announced a new partnership with Manchester City Football Club.
The deal, which is the first of its kind for the club, will see the Swiss watch manufacturer become the Club’s official timing partner.
Manchester City interim chief executive officer John Macbeath said:
“We are extremely proud to form this relationship with Richard Mille, who shares our will to innovate and to push the boundaries in achieving our collective aims. This new partnership provides many exciting opportunities for collaboration through selected VIP events and a bespoke match-day box experience.”
Richard Mille chief executive officer Peter Harrison added: “We are proud to announce our partnership with Manchester City whilst the Premier League Champions are celebrating such a significant moment in the history of the club.
“Manchester City’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and inspiring identity. We look forward to a long and successful partnership with Manchester City Football Club.”
Richard Mille has also offered to donate a timepiece to auction on behalf of the club’s charitable association City in the Community. The money raised will go towards improving the lives of local children.