Retailers scramble for TAG Heuer’s Connected

TAG Heuer’s first foray in the smart watch sector has been a hit with British retailers as the first allocation of the Swiss brand’s Connected model has now sold out.

TAG Heuer has signed up 15 of its existing UK retailers to be the first to offer the watch when it launches in the UK next Wednesday (December 9), planned to offer the best possible geographic spread across the country.

The LVMH-company becomes the first traditional watch brand to launch a purely digital smart watch and to use its existing retailer network to sell it.

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The 46mm £1,100 titanium Connected uses Google’s Android Wear operating system but is compatible with both Android and iOS smartphones.

Having partnered with both Intel and Google in the development of the watch has had its advantages in allowing a point of difference, for instance TAG Heuer was able to convince Google to allow its app to feature more descriptive images of the product as a whole rather than watch ‘face’ shots.

Google has also allowed TAG Heuer to include app indications within its watch faces, something of a first. The Connected launches with nine recognisable, selectable TAG Heuer dials and the intention is to eventually have a digital version of every TAG Heuer dial available as an option.

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