Retail stars rub shoulders with celebs and boxing legends at launch of TAG Heuer Muhammad Ali Special timepiece

TAG Heuer UK Managing Director Rob Diver and Geri Horner attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces. (All pictures Credit: Dave Benett).TAG Heuer UK Managing Director Rob Diver and Geri Horner attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces. (All pictures Credit: Dave Benett).

Stars including David Coleridge, Nick Horsfall and Paul Rice turned out for the launch of TAG Heuer’s Carrera Muhammad Ali Special Edition watches in London last night.

The heads of UK retailers Bucherer, Lister Horsfall and Hugh Rice were joined by other watch professionals and celebrities ranging from pop stars Geri Horner (née Halliwell) and Pixi Lott to sports presenters Gabby Logan and guest of honour Larry Holmes, the only man to have stopped Muhammad Ali in the boxing ring.

Watch retailers, celebrities, sports stars and press were attending the launch of the special edition watch that will raise money for the Muhammad Ali Centre,  a non-profit museum and cultural center in Louisville, Kentucky, dedicated to boxer.

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TAG Heuer began working with the Muhammad Ali began when Jean-Claude Biver, TAG Heuer CEO & president of the LVMH Group Watch Division met him in 2012. The company launched its first special edition last year, and its updated edition goes on sale from today.

The TAG Heuer Carrera Muhammad Ali Special Edition Timepiece has a 43mm stainless steel case and two crowns at 3 o’clock and 10 o’clock, to set the time and control an internal bezel that marks intervals of time.  The caseback is engraved with an image of Muhammad Ali and his signature.

It is on sale across TAG Heuer’s UK retail partner network for £2350.

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A commemorative TAG Heuer Carrera Muhammed Ali Limited Edition timepiece and a replica boxing glove signed by the Champion himself over 20 years ago was auctioned for £15,000 on the night, with proceeds going to The Muhammad Ali Center.

(L to R) Scott Welch, Chairman of the World Boxing Council, Donald E. Lassere, CEO of the Muhammad Ali Center, Larry Holmes, guest and David Guetta attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces.

(L to R) Scott Welch, Chairman of the World Boxing Council, Donald E. Lassere, CEO of the Muhammad Ali Center, Larry Holmes, guest and David Guetta attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces.

Rob Diver, managing director of TAG Heuer Europe, said: “At TAG Heuer, we aim to live by our #DontCrackUnderPressure motto. The legacy of Muhammad Ali is a daily inspiration for us all and we are honoured to be working with the Muhammad Ali Centre in preserving his memory.”

LONDON, ENGLAND - OCTOBER 10:  Tallia Storm attends the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Tallia Storm.

LONDON, ENGLAND - OCTOBER 10:  Pixie Lott (L) and Oliver Cheshire attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Pixie Lott and Oliver Cheshire.

LONDON, ENGLAND - OCTOBER 10:  (L to R) Natalie Pinkham, Gabby Logan and Sarah-Jane Mee attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Natalie Pinkham, Gabby Logan and Sarah-Jane Mee.

LONDON, ENGLAND - OCTOBER 10:  Aitor Ocio (L) and David Guetta attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Aitor Ocio and David Guetta.

LONDON, ENGLAND - OCTOBER 10:  Katie Boulter attends the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Katie Boulter.

LONDON, ENGLAND - OCTOBER 10:  Daniel Dubois (L) and Larry Holmes attend the launch of the TAG Heuer Muhammad Ali Limited Edition Timepieces at BXR Gym on October 10, 2017 in London, England.  Pic Credit: Dave Benett

Daniel Dubois and Larry Holmes.

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