TW Steel is running a three-month points-based sales initiative for its retailers to win Formua 1 prizes as well as a prize draw for one big-seller to take part in the iRace day at which they will have the chance to drive the Lotus F1 Team car in France.
For every TW Steel watch sold sales staff can rack up points that can be redeemed against F1 items including Lotus F1 polo shirts, fleeces and body warmers, a TW Steel Lotus F1 Team watch or, alternatively, I Love to Shop high street vouchers.
Retail staff can record the sales the make, and so the points accrued, on TW Steel’s incentives website and at the end of the promotion the top 10 sellers will be put into a prize draw for the iRace day.
The initiative will run from April 30th to July 29th.
TW Steel is also running a consumer-facing competition during this time. Any shopper who buys a TW Steel during this time will automatically be entered into a prize draw for the chance to win one of three F1 prizes. First place prize is the chance to drive the Lotus F1 Team car in France, second prize in two VIP tickets to the Italian Granx Prix and the third prize is a mini helmet signed by the Lotus F1 team.