Record start to the year for Frederique Constant

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Frederique Constant Geneve has witnessed a record start to the year with 26% growth compared to 2013.

The figure represents the strongest start to a year in the watch brand’s 26 year history.

Peter Stas, founder and chief executive officer at Frederique Constant, said: “We are proud to have realized our best first half year ever, and it clearly proves that our product proposition – Accessible Luxury – continues to have great potential. The initial concept behind the brand was to create Swiss Made, high quality and innovative watches at sensible prices To let more people enjoy luxury. Still today, it is this mission that drives our passion. We would like to take the opportunity to thank our worldwide partners for their continuous support to Frederique Constant.”

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The Swiss company has developed 15 in-house calibres since being founded by Dutch husband and wife team, Peter and Aletta Stas, including this year’s Heart Beat Manufacture FC-945 with Silicium Escapement Wheel, Silicium Anker and Silicium Plateau.

Stas added: “We have seen a significant increase in activity across most of our regions in 2014. With our Accessible Luxury positioning, we have been gaining market share in the US $1,000 to $5,000 segment. Frederique Constant grew strongly in Japan, South Korea, Australia United States and Canada, which is expected to continue in the second half of 2014.

“In view of a good start in 2014 and our intensive programs of merchandising, training and promotional activities, as well as new product launches, sales growth is expected to be strong for the year as a whole. Over the past 25 years, Frederique Constant has experienced annual growth rates of 15-25%. This year, Swiss watch exports will realistically rise in the single digits, and we will outperform the market.”

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