A watch brand behind the most-funded skeleton automatic timepiece campaign of last year is on the cusp of launching its next set of designs after its first offering sold out.
Griffin Emblem raised a record-breaking €164,000 (£127,000) last year, around two times higher than the previous record holder, after a campaign on crowdfunding platform Indiegogo.
All models sold out at the first shipment within two months, according to owners Alain Recuze and Raymond Jones, who say the new automatic timepieces collection is constructed with higher specification, improved technology and a wider range of colours.
Griffin Emblem first started designing skeleton mechanical watches back in 2013, using 316L stainless steel cases and Citizen Miyota 82S0 and 82S5 movements made in Japan.
The new collection brings back its 42mm case, with the workmanship involved in its automatic movement exhibited from the skeleton design of the dial.
Each piece is embellished with either Ruby gemstones, Zirconia stones or Swarovski baguette crystals, while the brand offers customisable metal plates.
In celebration of its 2nd year anniversary, Griffin Emblem comes with a limited edition timepiece made with over 200 Zirconia stones. The bezel is set with 59 baguette-cut Zirconia Stones, while the case and the crown is encrusted with 44 baguette-cut Zirconia Stones and 97 Zirconia Stones.
Investors can support the current initiative by contributings little as $20 (£14) and as much as $699 (£480).
