Raymond Weil captured a very special moment in time last night as the clock struck 20:12.
The watch brand took over two huge digital billboards on the M4 just outside of London to advertise its wares on the fleeting moment when it was 20:12 on 20.12.2012.
One billboard showed off a shot of a Raymond Weil watch while the second displayed the date and time with Raymond Weil branding around it.
Raymond Weil UK brand manager Craig Leach said: "We did a stunt to celebrate something that will not ever happen again in our lifetime."
