Raymond Weil has organised an advertising take-over during Beatles week in Liverpool, which starts tomorrow.
The brand will dominate outdoor advertising across the city, and promote a limited edition watch to celebrate its partnership with Apple Corp and The Beatles.
Raymond Weil consistently aligns its brand with music, naming watch collections after operas such as Nabucco or the Parsifal, and sponsoring the Brit Awards for the past decade.
During Beatles week, which runs August 24-September 7, Raymond Weil will promote its special Maestro steel timepiece that nods to the 13 albums recorded by the band between 1962-1968.
Speaking of the take-over, Craig Leach, UK brand director at Raymond Weil commented: “We are very pleased to announce our plans for the outdoor advertising campaign throughout Liverpool during Beatles Week. The city is expecting over 2 million extra visitors during this period, many coming in from as far afield as the USA and China. We are proud of our partnership with Apple Corp and thought Beatles Week was the perfect time to go high impact with our Beatles advertising strategy and what better place to do it than in Liverpool, the birth place of The Beatles”.
At Baselworld this year, Raymond Weil revealed its Maestro timepiece, which features the 13 Beatles’ album titles written all around the bespoke dial, with a special “Help” index at 4 o’clock which recalls the cover of the iconic album released in 1965.
The Beatles special edition timepiece will be available through David M Robinson Jewellers, during Beatles Week.
