Q&A: Bremont co-founder reflects on triumphant 1918 launch

Nick English

Earlier this month, British aviation watch specialists Bremont hosted a spectacular party at London’s Imperial War Museum to commemorate the centenary of the RAF. To mark the occasion the brand launched a limited edition watch called the 1918, with a percentage of the proceeds from its sales being donated to the Royal Air Forces Association. Bremont’s co-founder Nick English took some time to talk exclusively to WatchPro about the success of the launch and give an update on the progress of the ambitious new manufacturing facility plans for Henley-on-Thames.

WatchPro: What made you decide to launch this limited edition 1918 timepiece?

Nick English: 1918 is the year the RAF was formed and therefore 2018 marks their centenary anniversary. Bremont was founded on a love of aviation, so it comes as no surprise that we wanted to commemorate this significant anniversary with the ‘Bremont 1918’ Limited Edition watch.

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WP: What made you choose the Imperial War Museum as the venue to unveil the 1918?

NE: The Imperial War Museum is a really iconic London venue and we wanted somewhere with a strong military link to provide the perfect setting for this special launch.

WP: How successful was the night itself? To what extent did the presence of celebrities like Clare Balding and Susanna Reid help?

NE: The night was a great success. It was wonderful for us to launch the watch to such a breadth of clients and press as well as being able to invite current and ex-servicemen and the RAF Association. We were very lucky to have some special guests amongst the crowd that night, and Clare was brilliant at keeping the evening moving along.

WP: How are things progressing with the new HQ in Henley-on-Thames?

NE: Our planning permission has been approved and work will be starting ASAP, which is very exciting! It’s such an important milestone in our goal to bring watchmaking back to the UK, and a great step for the brand.

For more information about the limited edition 1918, visit Bremont’s website here.

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